As of this Fall, Frooze Balls double-filled energy balls are now available in the highly trafficked peanut butter aisles of nearly 4,000 Walmart and Kroger locations nationwide. With these launches, Frooze Balls are now available in over 6,000 retail locations with 5,000 new locations this year alone as the brand continues to achieve significant growth in accessibility within big box retailers.
Although consumers may expect to find Frooze Balls in the protein bar section, the brand’s launch into the peanut butter aisle highlights the nut butters, jams and other spreads that make up the innovative fillings inside a Frooze Ball. All five flavors have launched in Frooze Balls’ new 15-count resealable tubs in at least one major retailer in the last six months
“Going from zero to 6,000-plus stores in just four years has required quite a bit of creativity and lateral thinking, but we think our latest strategy is the most unexpected,” said Cherie Jackson, Founder and CEO. “Buyers in this segment wanted innovation, so we are providing a portable peanut butter and jelly in a ball to give customers an interesting alternative to their regular sandwiches.”
Frooze Balls has made an impressive impact on the market since launching into the USA in 2018. Their flavors include Peanut Butter & Jelly, Caramel Choc Peanut Butter, Choc Hazelnut, Raspberry Dark Choc and Lemon Cheesecake. All of Frooze Balls’ vegan flavors are sweetened with fruit only and have nothing artificial. The company remains committed to providing plant-powered snacks with zero junk. They are perfect for kids, athletes and anyone else looking for a healthy and tasty portable snack.
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