Frooze Balls team takes on Sweets and Snacks Expo 2022

Last week, the Frooze Balls team spent the week spreading Frooze love at the Sweets and Snacks Expo 2022, hosted at the McCormick Place Convention Center in Chicago IL. With over 700 exhibitors and 16,000 attendees, the Sweets and Snacks Expo is the largest candy and snacks trade show in North America. 

During the 3-day event, attendees were treated to the incredi-ball double-filled flavors including newcomer Raspberry Dark Choc. A brand-new top secret flavor that will be released later this year was also featured.

Frooze Balls vibrant booth matched our newly appointed National Sales Director's hair. Welcome to the team Blair!  Blair's hair and our delicious vegan snacks won widespread acclaim.

Check out this feature in Bakery and Snacks' Trendspotting blog.  Blog author, Gill Hyslop, described Frooze Balls as, 'a real favorite enrobed in a ball of dates and peanuts. The balls check off the consumer's wish list for plant-based, non-GMO and no added cane sugar."

Want to add Frooze Balls to your snack selection? Email to learn how to become a Frooze Balls retailer.